Strategic Communications Specialist, Social Media (GS-11) - SkillBridge Internship Opportunity
Company: U.S. Customs and Border Protection
Location: Newark
Posted on: October 9, 2024
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Job Description:
Strategic Communications Specialist, Social Media (GS-11) -
SkillBridge Internship Opportunity
IMPORTANT NOTE : This opportunity is OUTSIDE of USAJOBS.gov and
ONLY open to DoD SkillBridge interns who are AT LEAST 13 months
from separation and possess or anticipate a 30% or more Disabled
Veteran, VRA, and/or Schedule A hiring authority eligibility along
with being qualified for the position per the below
qualifications.
LOCATION: U.S. Border Patrol Academy, Office of Training and
Development (OTD), Artesia, NM
SALARY: DoD SkillBridge interns are paid by DoD while they intern
as volunteers with CBP. The salary range below reflects the pay
scale if hired at the end of the SkillBridge internship. There is
no guarantee of employment, however, if CBP hiring managers are
able to hire interns at internship conclusion, the salary range is:
$62,107-80,737 (GS-11 Step 1-10).
MAJOR DUTIES AND RESPONSIBILITIES: The Strategic Communications
Specialist intern serves in a developmental capacity under the
leadership and guidance of a higher graded specialist. The intern
is responsible for executing the U.S. Border Patrol Academy social
media strategy and for drafting, monitoring, and responding to
social media postings. The intern works under close supervision
performing work assignments and completing training, both of which
are aimed in preparing the intern to gain the knowledge and skills
necessary to perform the following duties:
- - - - - - - The intern implements U.S. Border Patrol Social Media
Strategy, developing brand awareness, generating inbound traffic,
and encouraging product adoption.
- - - - - - - Implements the social media strategy, coordinating
with stakeholders to ensure its effectiveness and encouraging
adoption of relevant social media techniques into the corporate
culture and into all U.S. Border Patrol Academy products and
services.
- - - - - - - Manages social media campaigns and day-to-day
activities. Duties include online advocacy, writing editorials,
community-outreach efforts, promotions, etc.
- - - - - - - Maintains a presence in social networking sites
including Twitter, and other similar community sites, posting on
relevant blogs, and seeding content into social applications as
needed.
- - - - - - - Under guidance from the supervisor will become an
advocate of the U.S. Border Patrol Academy in social media spaces,
answering questions where appropriate.
- - - - - - - Monitors effective benchmarks for measuring the
impact of social media programs, and analyze, review, and report on
effectiveness of campaigns to maximize results.
- - - - - - - Plans, researches, and writes communication products
such as talking points, brochures, and web content.
- - - - - - - Participates in communication projects and performs
analysis on the effectiveness of the communication projects.
- - - - - - - Collaborates and communicates with designers and
developers to assist in creating innovative online
communication.
- - - - - - - Regularly communicates insights gained from the
monitoring of social media to assist in evolving strategies in a
timely fashion.
REQUIRED BASIC SKILLSET
- - - - - - - Knowledge of a wide range of communication
principles, methods, and practices and techniques.
- - - - - - - Knowledge of social media tools, trends, and
applications.
- - - - - - - In-depth knowledge and understanding of social media
platforms and their respective participants (Twitter, Facebook,
YouTube, Instagram, etc.) and how they can be deployed in different
scenarios.
- - - - - - - Ability to effectively communicate information and
ideas orally and in writing and build and maintain
relationships.
- - - - - - - Excellent organizational skills and good judgment.
Ability to independently manage multiple projects.
- - - - - - - Knowledge and skill in accessing public reaction and
identifying extent of understanding achieved to evaluate
effectiveness of information programs. Strong project management or
organizational skills.
- - - - - - - Specialized experience managing social media for an
organization. Skill in utilizing and analyzing new and existing
social media trends.
HOW TO APPLY: Email Jeffrey.R.Jack@cbp.dhs.gov with SUBJ: CBP -
SkillBridge - U.S. Border Patrol Academy - Strategic Communications
Specialist - Social Media (GS-11) - Artesia, NM.
Include the following documentation:
Your resume will enable us to determine the grade level for which
you qualify; therefore, align it to the specifics as described in
the Duties and Qualifications sections above. Provide details of
your education, background, and experience so we can accurately
assess your qualifications, and be sure to highlight any superior
proficiencies that uniquely qualify you.
Your DD214 (SSN redacted) or Statement of Service with all campaign
medals contained therein (SSN redacted), VA Disability Rating
Letter and/or Schedule A Letter is also required.
Keywords: U.S. Customs and Border Protection, Hamden , Strategic Communications Specialist, Social Media (GS-11) - SkillBridge Internship Opportunity, Advertising , Newark, Connecticut
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