Head of Growth Marketing
Company: Ethyca
Location: New York
Posted on: October 18, 2024
|
|
Job Description:
A World-Changing Company
At Ethyca, we're engineering trust for humanity. We believe that by
building Fides, the operating system for Data Privacy & AI
Governance we can solve the world's most critical and challenging
problems of trust and safety in data and AI driven enterprise on
behalf of every person. We partner with the most important
institutions in the world to transform the safety, trust and
integrity of their data and technology systems.
Our software has been used to power the safety and privacy of
millions of users globally.
The Role
At its core, this role is about category creation and brand
awareness. Today our clients come to us because they have heard our
growing reputation for category defining technology and a unique,
engineering-first approach to data governance. As the marketing
lead of Ethyca, you will work closely with the founder and CEO to
clearly define and own this new category. You will create content
and marketing strategies that maximize reach and awareness of
Ethyca's rapidly growing brand reputation as part of this category
definition strategy. With a focus on growth and maximizing
efficiency, you will be responsible for growth, content marketing,
SEO and performance maximization while building brand.
If you believe in the importance of trust in data and AI, and in
your own ability to define a new category and educate entire
industries on the importance, power and value of Data Privacy and
AI Governance, we want to meet you.
Core Responsibilities
As the Head of Marketing you will be a player-coach leader,
responsible for all strategy and planning across branding,
positioning, content and growth. You will be responsible for
defining your business case, budget and targets with metrics and
dashboards for tracking performance. In turn you will hire and lead
a cross functional team in content, SEO and performance marketing,
reporting performance directly to the CEO with a focus on brand
awareness, category creation and lead generation.
To succeed in this role, you will above all, have proven experience
generating B2B enterprise leads and building brand awareness for
Enterprise SaaS technology. Additionally, you will be a strong
generalist across marketing functions, capable of owning,
delivering and directing internal teams and external agency
partners across the full spectrum of growth and marketing campaign
activities.
Responsibilities Include
Requirements
Benefits
Life at Ethyca
We want every Ethycan to achieve their best outcomes, that's why we
celebrate individuals' strengths, skills, and interests, from your
first interview to your longterm growth, rather than rely on
traditional career ladders. Ethyca is a distributed team with
headquarters in NYC and remote workers across the US. In keeping
consistent with Ethyca's values and culture, we believe employees
"share the work" as one team, and in-person work affords the
opportunity for more creative outcomes. Therefore we encourage
department leaders, such as Head of Marketing to work from our
offices to foster excellence in innovation and outcomes for our
clients. Preference will be given to candidates who are able to
come into the office, located in midtown Manhattan, at least 2 days
a week.
We're a Data Privacy and AI Governance company building a missing
piece of the Internet's infrastructure: the operating system for
governance that empowers users and businesses to manage data
respectfully. Every day, Ethycans tackle one of the world's most
challenging problems - how to make data and AI driven technology
safer for humanity - and thinking about the future of human rights
as society increasingly moves online. If this sounds intriguing and
you're excited to shape that future with us, we'd want to speak
with you.
Ethyca is committed to promoting a culture of diversity, equity,
and inclusion and is proud to be an Equal Employment Opportunity
and Affirmative Action employer. We believe that all Ethycans share
the responsibility of upholding our commitment to these values and
encourage candidates from a wide range of backgrounds,
perspectives, and lived experiences to join us in solving the
world's hardest problems.
Compensation Range: $140,000 - $200,000/y
#J-18808-Ljbffr
Keywords: Ethyca, Hamden , Head of Growth Marketing, Advertising , New York, Connecticut
Click
here to apply!
|